If we booth babes, who according to commenters on various auto blogs and websites are nothing more than window dressing and don't know crap about cars - if we booth babes know the difference between AWD and 4WD, then why doesn't whatever dealer guy who put the AWD sign on the 4WD truck I've been staring at all day?
Seriously, it's driving me crazy. My left eye is literally twitching right now.
Small details like that are extremely important. It goes straight to your credibility. The average laymen may not be able to accurately describe the difference between the two, but there are plenty of people who can and when they catch a mistake like that they lose trust.
While seeing that sort of misprint might not necessarily dissuade me from purchasing a vehicle I had already researched and made my mind up about, it certainly would make me think twice about working with the seller who made the error. I would consider anything else they told me to be questionable.
But what do I know? I'm just a pretty girl in a cute outfit standing next to a car.
(Actually, a couple of times yesterday the dealer sales guys I was working with brought customers with pretty detailed questions over to me to answer because they said I was the expert. It's nice to be recognized for the in-depth knowledge we have instead of just our butts.)