Showing posts with label brand marketing. Show all posts
Showing posts with label brand marketing. Show all posts

Sunday, May 9, 2010

Where my mothafathers at?



Dear Toyota Auto Show Performance Team,
Drop the rest of your act. Drop the Sultry Sienna song, Let Your Unnecessary Truck Grow or whatever the hell you're singing, screw the Avalon Lounge act.

If the rest of your auto show brethren must listen to you singing the same songs at high volume over and over and over and over and over and over and over and over for days and weeks at a time for months on end, then next season make it this incredibly awesome one.

Be thankful the client isn't having you do it on top of the flaming spiral of death. Yet. You know it is being considered at some saki-fueled happy hour.

xoxo
The Booth Babe

PS I'll give you 20 bucks. Doooooooo eeeeeeeeeeeet.
PPS You sound great as-is. But THIS. Do it.
PPPS Sorry for two Toyota commercials in a row, but it had to happen.
PPPPS Check out this week's column at TheTruthAboutCars.com: Punch buggy black and blue

Friday, May 7, 2010

If booth babes ran NASCAR...


...there would be kittens for everybody!

I've asked a few guys I know who race in various series (not NASCAR) what, if anything, would be their limit on sponsorships... I always found it hilarious that the oldest guy in NASCAR drove the Viagra car. Would a big tough race car driver drive a sparkly pink Barbie car? The Tampax car? The Valtrex car? Do they really give a sh!t what's written on the hood when they're making money hand-over-fist?

Actors deal with this too. A national commercial can pull in $40-$50,000. I'll pretend I have herpes all day long on television for a $50K paycheck and 3 days work. At the auto show I'm fortunate to represent a brand for which I have a great deal of respect and admiration, but that just happened to be the luck of the draw and my brand could change at any time. I still need a paycheck.

Anyway, with the drivers, the general consensus was the same as with actors: a sponsorship is a sponsorship. They are few and far between, and when you get one you're so damn lucky to have it that you don't care if you're driving the KY Liquibeads Hello Kitty Pocket Vibe cup car, because you're driving a cup car.

But I, for one, would love to see the Talladega Tampax 500.